Naomi Osaka partners with LeBron James to launch new media company

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Four-time significant champ Naomi Osaka is releasing a brand-new media business — Hana Kuma —  in collaboration with NBA star LeBron James’ SpringHill Company, she revealed on Tuesday. Osaka stated that Hana Kuma, which equates to “flower bear” in Japanese, will concentrate on culturally particular stories — however likewise have universal messages. Those stories, she stated, would be “bold and playful,” like her.

“I’ve built my career taking a different approach than those around me and because my journey has been so different it’s opened my eyes to all the incredible stories out there that aren’t getting told,” Osaka shared on social networks. “Stories that are global, about a variety of cultures and points of view, about important social issues.”

James and SpringHill Company partner Maverick Carter will assist Osaka with production and tactical resources, according to journalism release. 

Osaka has actually lost no time at all. Her brand-new production business currently has a handful of tasks lined up. The initially one is a New York Times documentary about Patsy Mink, the very first female of color chosen to U.S. Congress and the author of Title IX.

“There’s reason we call ourselves an Empowerment Company,” James composed on Twitter. “This incredible woman and the stories she is going to bring to life is EXACTLY what we about!!! Incredibly proud to call her my partner.”

Hana Kuma is the most recent organization endeavor for Osaka. In May, the previous world No. 1 introduced a professional athlete representation company called Evolve, together with her long time representative Stuart Duguid. Australian tennis gamer Nick Kyrgios just recently ended up being the very first gamer to sign with Evolve.

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