NFL hires David Highhill as first executive dedicated to sports betting business

The NFL on Tuesday revealed David Highhill as vice president, basic supervisor of sports wagering, the league’s very first position entirely concentrated on supervising its company in the legal sports wagering market.

Highhill, who has actually been with the NFL for ten years, relocations over from the business method group, where he led the league’s go-to-market sports wagering efforts. In his brand-new function, he’ll be entrusted with leading efforts to secure the stability of the video game from gambling-related damage, advance the league’s brand name and credibility, grow the worth of the NFL’s information and copyright and drive fan engagement internationally.

In 2018, the United States Supreme Court reversed the Professional and Amateur Sports Protection Act of 1992, the federal statute that had actually limited controlled sports wagering to mostly Nevada. Since the judgment, 30 states and the District of Columbia have actually released legal wagering, and 5 extra states have actually passed legislation.

“It’s a growing market, it’s grown a lot in the last three or four seasons,” Highhill stated. “What’s ahead is the exciting part of the opportunity.”

Highhill starts his brand-new position in the early phases of the NFL’s pivot on sports wagering. Advertisements for sportsbooks aired throughout NFL video games for the very first time this last season. The league has actually likewise formed collaborations with several sports wagering operators, and main information is being offered to bookies in the U.S.

In 2021, the Washington franchise was given a sports wagering license in Maryland.

However, Highhill stated he does not predict the league or groups straight running a sportsbook.

“We’re going to focus on serving fans and the games rather than becoming a sportsbook,” Highhill informed ESPN on Tuesday.

At the very same time, the NFL stays cautious of an oversaturation of wagering material in its video games and recognizes that parts of its fan base are switched off by betting.

“We know there is a profile of fans that are most interested and a profile of fans that are less interested,” Highhill stated. “So serving fans where they are is very important and that goes right alongside with supporting our relationship with the National Council on Problem Gambling and insuring that we take a leadership position on problem gambling.”

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