Twitter squashes NFL’s logo design for Hispanic Heritage Month initially appeared on NBC Sports Boston
The National Football League’s logo design for Hispanic Heritage Month has actually gone viral, however for all the incorrect factors.
With Thursday marking the very first day of Hispanic Heritage Month, the NFL sent a tweet presenting its “Por La Cultura” (For the Culture) project, which includes an unique logo design.
The logo design is the NFL guard in black and gray colors with a yellow “eñe” accent over the “N,” providing it what the league described an “unmistakable Latin flavor.”
“The league is proud to celebrate Latino Heritage Month by highlighting NFL players, coaches and staff while partnering with the Hispanic Heritage Foundation and the Hispanic Alliance for Career Enhancement,” the NFL’s graphic read. “We look forward to continuing collaborations with Latino creators, artists and writers. We are here to amplify the voices of the Latino community on and off the football field.
“This guard incorporates an apparent Latin taste and is essential to our always-on, 365-day effort. The electrical brush stroke of the ‘eñe’ is filled with a transmittable character that is performed through the remainder of the feel and look.”
Where did the NFL go wrong?
Well, as noted in The Diversity Style Guide, “ñ” is an additional letter in the Spanish alphabet and not just an “n” with an accent mark. It’s referred to as an “eñe” and pronounced “enye.”
Additionally, the Spanish word for “national” is “nacional” and does not consist of an eñe. Words in Spanish do not begin with an eñe either.
So the NFL misused the eñe in a logo design for Hispanic Heritage Month, as “NFL” just equates to “NFL” in Spanish. And, unsurprisingly, the league got squashed for the error on Twitter:
NBC News connected to the NFL for remark, however a representative did not instantly react to the demand.